Meta Ads integration
Lookalikes only work when the seed reflects real purchase intent. Flexsee ranks shoppers from your Shopify model, uploads a hashed Custom Audience to Meta, and auto-creates lookalikes for prospecting — no CSV exports, no manual Ads Manager audience builds.
Retarget predicted buyers. Seed prospecting lookalikes. Publish campaigns. Track Shopify-attributed ROAS.
“A lookalike built from ‘everyone who viewed a product’ finds more browsers. A seed from predicted buyers finds people who actually convert.”
Flexsee trains on your Shopify orders and behavior — then product-scopes every audience before it hits Meta.
Wizard Flow handles both modes from the same predictive seed — you choose the campaign type at audience setup.
Campaigns hit your Custom Audience — shoppers Flexsee scored as most likely to buy a specific product. Best for warm traffic, cart abandoners, and product launch retargeting.
Flexsee uploads a tight seed, then Meta creates a Lookalike Audience automatically. Campaigns target the lookalike — not the raw seed list.
Unlike manual CSV uploads, the full pipeline runs inside Wizard Flow — from Shopify prediction scores to a live Meta campaign.
| Step | What Flexsee does |
|---|---|
| Predict | Scores customers from your Shopify-trained model for a specific product |
| Segment | Offers preset segments — highest-intent, ready-to-buy, lookalike seed — in Wizard Flow |
| Prepare | Creates a Meta Custom Audience and uploads SHA-256 hashed emails (and optional name/phone) |
| Lookalike | For prospecting only: creates Lookalike from seed via Meta API (ratio + country you choose) |
| Publish | Builds campaign, ad set, and creative with a tracked product URL for attribution |
Export high-intent buyers per product from Shopify behavior and purchase patterns — not static “all customers” lists.
Prospecting seeds become lookalikes inside Wizard Flow. No duplicate work in Ads Manager.
Budget, copy, destination URL, and preflight checks from one guided flow before launch.
Campaigns view connects Meta spend to attributed Shopify orders — reconcile against Ads Manager. Guide →
Emails and phones are SHA-256 hashed before transmission, as required by Meta Custom Audiences policies.
Every audience is tied to a product context — seeds for headphones don’t dilute with unrelated catalog buyers.
Connect Shopify and train a model
Sync orders and customers, then train a purchase-intent model in the Flexsee dashboard. Shopify AI overview →
Connect Meta Ads via OAuth
Authorize your ad account under Integrations → Marketing Destinations. Accept Custom Audience terms in Ads Manager if prompted.
Start Wizard Flow for Meta Ads
Pick the product to promote, choose retargeting or prospecting, and select your predictive segment.
Prepare audience and publish
Flexsee uploads the hashed seed, creates the lookalike if needed, and publishes the campaign with tracked landing URLs.
Track ROAS in Campaigns
Review spend, attributed conversions, and revenue alongside the predictive audience that powered the campaign.
Every guide includes dashboard screenshots so you can follow along in Flexsee.
Flexsee scores Shopify customers by predicted intent, uploads a hashed Custom Audience via Meta’s API, and for prospecting automatically creates a Lookalike from that seed in Wizard Flow.
Meta requires at least 100 people with email addresses for lookalike creation. Flexsee checks this when you prepare a prospecting audience.
Retargeting hits your Custom Audience of predicted buyers. Prospecting hits a Lookalike Meta builds from that seed. Both are configured in Wizard Flow.
Yes. Flexsee Campaigns connects Meta spend with Shopify-attributed orders so you can review ROAS against real revenue, not just platform-reported conversions.
Yes. Emails and optional phone numbers are SHA-256 hashed before upload, as required by Meta Custom Audiences. You control which integrations stay connected.
Connect Shopify, train on your orders, and seed lookalikes from predicted buyers — in one workflow.
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